Laura Behrens, analyst at Gartner once explained, that when new technology is introduced there is “tremendous excitement, followed by disillusionment.” We have probably only just going through the first wave of this experience with the recent iPhone 4 release. So what better time than now to review the band wagon ?
Apple claimed to have sold over 1.7 million of its iPhone 4 in the first three days after launch (June 24 2010) and 3 million iPads in 80 days. According to Goldman Sachs the first 1 Million iPhone 3G was sold typical to larger GDP’s with UK 6th on the pecking order.
A spreadsheet of breakdown by various devices including iPhone and iPad was published in April 2010 by AdMob. The aggregated view is also a good starting point. Jack DeNeut took these numbers and conduced an analysis by population. He claims that Singapore came up well with over nine percent of the population using an iOS device and judging by this snap I took in South Korea 6 weeks ago I would concur.
And finally (for now) Comscore have done an analysis whereby they have broken down European usage of mobile by functionality and gender. They also claim the iPhone Reality in Europe is Low Overall Penetration, Enormous Impact.