I got my first phone in 1995. It was a massive Motorola brick. It was so heavy it wore out all the pockets in my jeans. My phone needed to be smaller or my jeans stronger.
As the century rolled over my mobile phone finally become tiny. Small. Beautiful. It broke, if dropped once. I connected it to my HP PDA and used it to download email and news content. Juggling both devices and my non existent iPod meant something would be dropped sooner or later. In a rush at Gatwick airport I smashed my lovely PDA and blamed the phone. When would I get a single device that could provide all the software a modern women needed ?
2009 and now all those devices are merged and in a single device. I drop my iPhone all the time. It bounces, scratches but stays intact. Just. It still isn’t good enough. It doesn’t scale. Isn’t fit for purpose. Apple tells me I need an iPad and iMac. I need a TV and Radio and Games Console. In fact I need phone. As my iPhone doesn’t really make great phone calls.
At each stage I knew what I wanted and it wasn’t available. When it finally arrived it wasn’t good enough, I was by then ready for the next device. My imagination far out paces what can be delivered in the market place. Yet I do nothing about it. I wait and hope that the corporate machine will catch up. It doesn’t.