About a year after What’sMySize was founded my schedule opened up and I had the opportunity to join the company where I am investor and board member. My brief to create a infographic. I had never done one before but had oohed and ahhed at several that I had seen previously.
An infographic it turns out is like a marketing campaign inside a marketing campaign.
By which I mean the graphic itself needs to be designed as a stand alone marketing asset but the promotion of the infographic for launch day has to be equally a campaign itself.
The graphic needs to have a purpose which isn’t simply to inform. In our case it needed to resonate with the retailer (and the investor) who understood the problem we could solve. To complicate matters each element needs to be stand alone as these are the facts that bring the dear reader to scan the rest of the asset. We used a mix of in-house facts and respected sources. Get it right and you can extract the elements in other presentations.
Launching the graphic itself is like any other campaign you launch. Publish and promote. In our case, direct email campaign to our eco-system and social media shares. A few months later we created a new brand and a shiny new website which allowed us to promote the graphic again.