“A long time ago we saw the internet coming along and had no idea what it was about and we started doing work for other people” Daniel founder of figleaves told me this week. We had organised a figleaves reunion party to celebrate the Fifty year end. We also wanted to celebrate the internet company where in 2008 I met Anne Currie, Catherine Hall and Ross Fairbanks and many others who have worked together in various ventures since.
Daniel started an e-commerce platforming company and acquired the figleaves brand to show case the platform. As early pioneers of e-commerce every aspect of the business was new and exciting paving the way for what is now the largest area of growth on the internet.
“I knew about kickers and bra’s” Daniel told me. I think he did.