After 3 or 6 months, depending on how you count, the company I founded What’sMySize took the next step in it’s journey. It now has a new home at Tryzens. Tryzens are a UK, Bulgaria and India based e-commerce technology company who work with brands that I love (Jack Wills, Whistles and Timberland). I am really excited about the deal as it means I get to work with a much bigger team (200 people) developing the software with established clients. In addition I have a desk in the Tryzens office in Moorgate where they have tons of space, a terrance roof garden as well as all the usual London perks which includes beers, pizza and a weekly shoulder rub. Come check it out.
Below is the official press release but we also made Nerd News and Bloomberg Business, which was itself super exciting.
Reducing operating costs through accurate sizing at point of sale!
eCommerce experts and service provider Tryzens has entered into an exclusive partnership with personalised size guide provider What’sMySize. The move means Tryzens will be responsible for managing and supporting the product and systems behind What’sMySize’s innovative solution. Tryzens will offer the sizing guide solution to the market at large and more specifically for their eCommerce customers, as a built-in extra to their Acceleration Service for Demandware, Hybris and Magento platforms.
Shoppers use the What’sMySize function located on the product pages of a retailer’s website, to input their measurements. Thereafter, they are provided with the right clothing and/or shoe sizes for that retailer. With a variance of 1-2 inches between clothing brands, consumers are often surprised by discrepancies in sizing. Whilst they may be a size 10 with one retailer, they could be an 8 or a 12 with another, theoretically similar brand. What’sMySize helps online consumers significantly reduce their need to order multiple sizes and return products by ensuring the right size is purchased every time. This in turn, has beneficial implications for retailers looking to reduce their operational costs.
“With a return rate for online retail fashion and apparel purchases ranging between 20% to 50%, retailers are losing money when they don’t need to” says Kavita Kapoor, CEO, What’sMySize. “There’s unnecessary expense in the end to end experience from direct delivery costs through to stock management and wastage. Just by checking your measurements on Whatsmysize.com a consumer can see that their recommended clothing size can vary significantly between brands. In partnering with Tryzens we are able to enhance the online experience; building consumer confidence that they’re buying the right size, which in turn increases loyalty and trust in a Brand.”
Tryzens is supporting the What’sMySize product roadmap for new and existing clients, by including the sizing function as an additional extra to their popular Acceleration Service. This will allow Tryzens to provide their clients with the tools to reduce their returns from the outset. What’sMySize’s easy to use integration function allows each retailer to install the What’sMySize service directly onto their website.
“What’sMySize is a really innovative platform for the eCommerce retail fashion/apparel market and we are proud to be in an exclusive partnership with this great team,” says Andy Burton, CEO, Tryzens. “We passionately believe in delivering business outcomes for our clients and not just being a traditional SI. As such, it is important that everything we do either helps our clients reduce operating costs or increase their sales, and ideally both! With the financial, operational and customer experience ‘costs’ associated with a high rate of return, there is plenty of opportunity to help our clients set the benchmark for Generation Consumer’s customer experience, and this partnership will directly address a key industry and consumer issue. We can now integrate this service into our existing eCommerce portfolio and assist our customers in achieving a direct improvement in their operating costs and margins.”
What’sMySize has already been proven to decrease retailer return rates. During a recent study of a UK high street retailer, returns were reduced by 25% over a period of 70 days, when the What’sMySize technology was implemented.