The Indian Startup Show Ep11 By Neil Patel

This week I was interviewed by the very nice Neil Patel for his podcast The Indian Startup Show the number one podcast of its kind in India. Its the first time I have talked about my new book in detail and I am a little surprised so much of my research has stuck. Neil also did his research well and asked me my views on Indian Sports, Women in Tech and this blog. Have a listen and let me know what you think.

If you have a moment sign up for the book and check out Neil’s other podcasts.

Today I am joined by Kavita Kapoor (@kavitakapoor) who is the author of a new book called Kabhi Kushi Kabhie Kaam. The book is based on her first hand experience across India. The book helps young professionals answer their questions and navigate the dynamic ever changing work space. So if you are struggling with what to do next in your life , then please listen. We talk about a wide range of subjects from her experiences of leadership and mentorships , what makes a good boss, what happens if your boss is not very good , her side projects , blogging, entrepreneurship to women in tech. Enjoy the show.

Twitter Experimental Marketing Results – Live Tweeting Sports

So what happens when you have built a new business in 12 hours? Apparently, according to lean approach to start up’s, you need to do some measuring and review some data. What on earth does that mean ?

As I hadn’t read the books on lean I went with my gut and figured the goal had to be someone placing an order for a product on the Kalari Kites. Which means interacting with some potential customers.  As I built my minimum viable product in 12 hours I decided I wanted to do this stage in the same time frame.

Richard did it but was it really possible to get a purchase in 12 hours ?

Growing Twitter

In the first phase I had launched on Twitter and got a smattering of followers. So I decided to look at tools to grow my following. As SocialOomph‘s name came up in several blogs posts, I set up an account for a free trial. First impression, the interface needs a massive overhaul.  Secondly it was really time consScreen Shot 2015-09-15 at 2.34.15 pmuming to understand. I wanted new followers and it took a while to navigate around and find the right menu and start “Find New People To Follow” scripts.  Once set up I waited patiently to get an email telling me the followers has been found. I was looking for people who like India and like sport. The results arrived in a long online list where I had to manually approve users. This was a tedious task. I did this for about a week. Along side I removed people who hadn’t followed me and didn’t seem as interesting as the new followers I had found. This seemed important because I didn’t want the account to look fake as it followed hundreds of people but only had a handful of followers. I found the refining and adding process time consuming and fruitless as no one really followed me back. One evening I manually followed a group of people who clearly were part of a north american university asian group and was able to pick out the sports buffs They didn’t follow me but the did look at the website and retweet some of the campaign (see below) so at this point I called it quits on SocialOomph.
Continue reading “Twitter Experimental Marketing Results – Live Tweeting Sports”

The Lean Kite Fighting Machines – Creating an online brand in 12 hour

Some businesses you start are not so much of a good idea but a nagging obsession that you can’t get rid off.

As a result of several nagging obsessions I decided to create an online clothing brand, selling actual products. Remarkably Kalari Kites took a grand total of 12 hours to launch. This is how I did it…

Seeds for an ideaScreen Shot 2015-08-20 at 6.15.46 pm

In a book I read about 10 years ago, the 4 hour Working Week, Tim Ferriss describes two concepts that I haven’t been able to shake off. The first is having a self operational business. When you create technology that is available every hour of every day, having a project that is self sufficient is revolutionary. The other concept is testing your ideas quickly. In Tim’s case faking a t-shirt range and publishing it on ebay to see if there is a customer base.

Goal One : Create a business that runs itself

Which means I can undertake tasks that might be quicker for me to complete but would outsource all operational and ongoing work. I decided I would create a website that show cased my products but sends the orders to a partner that shipped the product. In addition I would have to find a manufacturer to produce my products and a designer to create the brand.

The spreadsheet

With all this in mind I got down to researching and creating a business plan. I had a concept, no name, no brand assets and a big spreadsheet. Continue reading “The Lean Kite Fighting Machines – Creating an online brand in 12 hour”