My London 2012 for Bupa Digital

Today I was kindly invited by Bupa Digital to come talk about London 2012.

After a little Olympic recap we went on a journey around Mascots, Travel, Digital Security and Social Media some of the most hotly debated topics in the press.

When you have CNN asking if the Mascots were creepy, how do you focus on your job, to give them a voice digitally ? Or when the Daily Mail is convinced that a ‘perfect traffic storm’ will bring Olympic chaos, how do you create a digital campaign to ensure it doesn’t happen ? Borrowing from Matt at Berg we talked about understanding 21st Vertigo and how to focus on the task in hand.

 

We finished by debating the social media game produced by Jacob and then turned our attention to my favorite* marketing manager

*bbc spoof