Every year I get an invite to Digital Toybox the end of year London Met undergraduate show hosted by the fabulous Fiona French. This has been the first time I have been able to go for a number of years. The quality has improved as the has the variety of games. Board games, 3d printing, robots as well as animation and game tech.
The stuff that inspired me to get back to my own digital toybox included
“A long time ago we saw the internet coming along and had no idea what it was about and we started doing work for other people” Daniel founder of figleaves told me this week. We had organised a figleaves reunion party to celebrate the Fifty year end. We also wanted to celebrate the internet company where in 2008 I met Anne Currie, Catherine Hall and Ross Fairbanks and many others who have worked together in various ventures since.
Daniel started an e-commerce platforming company and acquired the figleaves brand to show case the platform. As early pioneers of e-commerce every aspect of the business was new and exciting paving the way for what is now the largest area of growth on the internet.
“I knew about kickers and bra’s” Daniel told me. I think he did.
Tim Lloyd last month asked the question What Does a Digital Press Office Look Like ? What caught my attention was that the press office Lloyd pictures has a TV screen for displaying a social media dashboard. Which is exactly what we have in the office.
With the explosion of social media I have worked with a number of teams who are either located in the Marketing department (such as at Figleaves.com), or online teams who are either editorial (Sun Newspaper) or merchandising (Agent Provocateur) depending on the products they support. I am currently experiencing what it is like to work within a Communications and PR department. It is the first place I have worked, which has a wall mounted television displaying tweetdeck.
This new experience for me has reinforced Lloyd’s observation that monitoring or as Lloyd puts it “listening to the web” is very valuable. Reuters have just released a video on how they monitor breaking news stories. Again the emphasis is on gathering analysis and checking facts. To paraphrase @fionamclaren we like this because it is how we twitter junkies monitor news stories at home or in my case from my brother’s home wondering if I can get back through the rioting and looting. Continue reading “The Digital Press Office”