Some businesses you start are not so much of a good idea but a nagging obsession that you can’t get rid off.
As a result of several nagging obsessions I decided to create an online clothing brand, selling actual products. Remarkably Kalari Kites took a grand total of 12 hours to launch. This is how I did it…
Seeds for an idea
In a book I read about 10 years ago, the 4 hour Working Week, Tim Ferriss describes two concepts that I haven’t been able to shake off. The first is having a self operational business. When you create technology that is available every hour of every day, having a project that is self sufficient is revolutionary. The other concept is testing your ideas quickly. In Tim’s case faking a t-shirt range and publishing it on ebay to see if there is a customer base.
Goal One : Create a business that runs itself
Which means I can undertake tasks that might be quicker for me to complete but would outsource all operational and ongoing work. I decided I would create a website that show cased my products but sends the orders to a partner that shipped the product. In addition I would have to find a manufacturer to produce my products and a designer to create the brand.
“A long time ago we saw the internet coming along and had no idea what it was about and we started doing work for other people” Daniel founder of figleaves told me this week. We had organised a figleaves reunion party to celebrate the Fifty year end. We also wanted to celebrate the internet company where in 2008 I met Anne Currie, Catherine Hall and Ross Fairbanks and many others who have worked together in various ventures since.
Daniel started an e-commerce platforming company and acquired the figleaves brand to show case the platform. As early pioneers of e-commerce every aspect of the business was new and exciting paving the way for what is now the largest area of growth on the internet.
“I knew about kickers and bra’s” Daniel told me. I think he did.