Some businesses you start are not so much of a good idea but a nagging obsession that you can’t get rid off.
As a result of several nagging obsessions I decided to create an online clothing brand, selling actual products. Remarkably Kalari Kites took a grand total of 12 hours to launch. This is how I did it…
In a book I read about 10 years ago, the 4 hour Working Week, Tim Ferriss describes two concepts that I haven’t been able to shake off. The first is having a self operational business. When you create technology that is available every hour of every day, having a project that is self sufficient is revolutionary. The other concept is testing your ideas quickly. In Tim’s case faking a t-shirt range and publishing it on ebay to see if there is a customer base.
Goal One : Create a business that runs itself
Which means I can undertake tasks that might be quicker for me to complete but would outsource all operational and ongoing work. I decided I would create a website that show cased my products but sends the orders to a partner that shipped the product. In addition I would have to find a manufacturer to produce my products and a designer to create the brand.
With all this in mind I got down to researching and creating a business plan. I had a concept, no name, no brand assets and a big spreadsheet. Continue reading “The Lean Kite Fighting Machines – Creating an online brand in 12 hour”