One of the most exciting things about working at Fifty is meeting up with our international diaspora once a quarter. Our most recent meet-up was in Prague, the next is in Barcelona. Reykjavik is the one after. Obviously we are choosing fun, not sucky cities. Its easy, as that is where our team have chosen to live. Ok not Reykjavik, that really is picked for fun.
Functional away days can be incredible, none more so than the ones I have experienced at London 2012. We have learnt to sing, dragon boat race and walked over the Millennium Dome looking like super heroes in blue jump suits. They stick in my memory more than the Games themselves. Sadly one had Boris Johnson banging on about being the murder capital of the world, so even the best organisation can get it wrong.
Yet, Boris was not as jaw dropping or sucky as the off-site that I attended in Goa.
Here is a summary of what I learnt on how to royally screw up.
Subdiffusion: “Tell nobody what is happening”
No one was formally told about this away day. Unless you count office gossip. The one formal email explaining the travel arrangements was sent the night before by the office manager. None of the leadership team explained the plan or issued an agenda. This was a great way to create a sucky start to the experience and let rumours fly. It was only when I saw people from the office at Nizamudean train station did I actually think I might make it to Goa.
The team I lead in Delhi are rather an incredible bunch of hard working individuals. I am massively luckily to be hanging out with them. It was brought home to me this week when I got a call from Muskan. She has only gone and got herself short listed for for the Times of India competition being run by AFAQs.
Times of India are one of those brands like the Guardian or the New York Times that has been around a long time and gives a country it’s distinct identity, one of its many conversation starters. Thus I am very excited for her.
One of 10 teams chosen from over 120 applicants, the iris team consists of Muskan and Anadi. Both locked in a guest house in Delhi for the duration of the competition. On the morning of July 14th the teams were given a digital marketing brief to work on. For the next 24 hours; they are cut off from the world, with nothing but their creative and strategic skills to come up with an exciting solution to the brief. Mid afternoon of the 15th July our amazing team will present their solutions to a jury and a client. If that isn’t daunting enough the winner stands to win Rs. 100,000 and the digital duties for the Times of India Lead India Programme.
Day 4, decided to multitask by wandering around sxsw Trade Show. There was a moment after rows and rows and rows of stands we hit the Asian aisle and I was hit by a wave of excitement.
Here was Japan’s neurowear launching their new product “micro”. Music inspiration from the sub conscious. Sounds futuristic to me but looks like a silent disco. Lovely people wearing headgear making various funny facial movements.
In January of this year I decided to take a role at iris Worlwide, looking after their Indian digital team. I am sure I shall talk lots of about it in this blog but for now this is what the local press had to say ;