The team I lead in Delhi are rather an incredible bunch of hard working individuals. I am massively luckily to be hanging out with them. It was brought home to me this week when I got a call from Muskan. She has only gone and got herself short listed for for the Times of India competition being run by AFAQs.
Times of India are one of those brands like the Guardian or the New York Times that has been around a long time and gives a country it’s distinct identity, one of its many conversation starters. Thus I am very excited for her.
One of 10 teams chosen from over 120 applicants, the iris team consists of Muskan and Anadi. Both locked in a guest house in Delhi for the duration of the competition. On the morning of July 14th the teams were given a digital marketing brief to work on. For the next 24 hours; they are cut off from the world, with nothing but their creative and strategic skills to come up with an exciting solution to the brief. Mid afternoon of the 15th July our amazing team will present their solutions to a jury and a client. If that isn’t daunting enough the winner stands to win Rs. 100,000 and the digital duties for the Times of India Lead India Programme.
In January of this year I decided to take a role at iris Worlwide, looking after their Indian digital team. I am sure I shall talk lots of about it in this blog but for now this is what the local press had to say ;
Tim Lloyd last month asked the question What Does a Digital Press Office Look Like ? What caught my attention was that the press office Lloyd pictures has a TV screen for displaying a social media dashboard. Which is exactly what we have in the office.
With the explosion of social media I have worked with a number of teams who are either located in the Marketing department (such as at Figleaves.com), or online teams who are either editorial (Sun Newspaper) or merchandising (Agent Provocateur) depending on the products they support. I am currently experiencing what it is like to work within a Communications and PR department. It is the first place I have worked, which has a wall mounted television displaying tweetdeck.
This new experience for me has reinforced Lloyd’s observation that monitoring or as Lloyd puts it “listening to the web” is very valuable. Reuters have just released a video on how they monitor breaking news stories. Again the emphasis is on gathering analysis and checking facts. To paraphrase @fionamclaren we like this because it is how we twitter junkies monitor news stories at home or in my case from my brother’s home wondering if I can get back through the rioting and looting.
Continue reading “The Digital Press Office”
The World Cup is on. As a TCK this should be easy I live in England and my parents birth country didn’t qualify. However as I am visiting South Korea I want my host nation to do well. Even more gut wrenching NYC my preferred second home means USA is high on my list and will be riding higher that England in their shared group based on the first game performance. Complicated as this is for the TCK squared it is also a huge opportunity for people with a product to sell.
TCK’s group have an interesting demographic. They come from well educated semi affluent backgrounds because TCK’s parents are often on secondment to the new countries for work knowing they would go back home eventually (See wikki). And I am guessing that due to the travel TCK’s are early adopters of communication devices such as Skype and international text messaging. I know from experience that unlike business travelers TCK’s engaged with the local culture consuming media and products from several nations. However the definition of TCK is that they are close to other TCK’s picking up ideas and products from each other.
My suggestion is to consider this a excellent test market for new communication technologies and internationalisation of your current product. Once upon a time I observed that my Indian and Hong Kong Chinese TCK friends would be passing stacks of M&S shirts to their families where M&S hadn’t arrived. Is it any wonder M&S have had real success in India when they finally opened a local store.
Republic have range of World Cup T’shirts for a variety of nations. As a TCK I won’t be able to buy one to represent my mixed up support unless of course I can give up and get a Brazil shirt just for the nice colours.
We have used a number of methods to increase traffic on our sites but for once we have decided to use a free press release service. These are the ones we used.
It didn’t have much of an impact but we did get noticed by our competitors who dropped us congratulations.