My London 2012 for Bupa Digital

Today I was kindly invited by Bupa Digital to come talk about London 2012.

After a little Olympic recap we went on a journey around Mascots, Travel, Digital Security and Social Media some of the most hotly debated topics in the press.

When you have CNN asking if the Mascots were creepy, how do you focus on your job, to give them a voice digitally ? Or when the Daily Mail is convinced that a ‘perfect traffic storm’ will bring Olympic chaos, how do you create a digital campaign to ensure it doesn’t happen ? Borrowing from Matt at Berg we talked about understanding 21st Vertigo and how to focus on the task in hand.

 

We finished by debating the social media game produced by Jacob and then turned our attention to my favorite* marketing manager

*bbc spoof

We are Lovies

The London 2012 New Media team, which I am privileged to be a member, were given Lovie status today. The International Academy of Digital Arts & Sciences awarded us;

Gold for best Sports Website London 2012 website
Silver for (my beloved) Mascots dressing up and web cam games
Shortlisted for Best Practice on the London 2012 website
Shortlisted – Social Game Tweet/Support Your Team

There were over 1,000 entries from 20 plus European countries. So their maths suggest that to make it to the Shortlist alone means we were in the top 15% of all work entered.

www.lovieawards.eu/winners