Why Hinglish is the most powerful programming language you can learn

“Ban everyone from speaking hindi in the office”, was the sweeping advice I was given by a fellow Brit upon moving to Delhi. We were both leading large Gurgoan based teams for London headquartered companies and were discussing how hard it was to order a sugar free tea…

IMG_1343.JPGAs a developer you might learn a few programming languages before specialising in one at work. As a British programmer you might find yourself swapping the union jack for a white flag while you diligently take the u out of colour in your css, but spare a thought for our co-workers in South Asia or Ukraine or Indonesia or anywhere you have outsourced you latest coding project. Who’s English are we using to code in anyway ?

The “ugly american programmer” would say its his English. His name is Jeff Atwood and he created Stack Exchange. Atwood says its simple pragmatism for us to use English as the de-facto standard language. Is he right ? Or will it actually be Engrish or Chinglish ? I however, conscious that India will soon have more developers than USA am willing to place a bet on Hinglish.
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The Bamboo Phone – Free Range Expo

On invitation by emerging new talent Eleanor Litten I attended the Free Range Exhibition this weekend. London based Eleanor Litten is a Graphiste and Illustrator. She specialises in mixed media illustrations using lino print, and technology such as Adobe Illustrator and Photoshop. Her awesome illustrations compliment any published material. Also she must have the coolest domain name crouching-pencil.org.uk. Her piece in exhibition is a meditative publication. I could easily have spent my time curled up in a corner consuming the illustrations. However that wasn’t an option as this is UK’s largest graduate art and design show and there was a lot to see.

The Bamboo Phone

A couple of pieces really caught my attention. Following the the buzz of creating my last film Free Pixel I have to mention John Peters Bamboo Phone. Much has been reported about the material scarcity in mobile technology. To reduce the use of indium and nikel the Bamboo phone uses electronic ink screens and a bamboo case. John Peters is a 3D designer who studied in South Indian International Schools and Cornwall.

The variety of design, architecture, photography, fashion, art and illustration will keep you enthralled, and with so many ideas fully conceptualised you may even find your next recruit or big idea or both.

My Mobile Phone

I got my first phone in 1995. It was a massive Motorola brick. It was so heavy it wore out all the pockets in my jeans. My phone needed to be smaller or my jeans stronger.

As the century rolled over my mobile phone finally become tiny. Small. Beautiful. It broke, if dropped once. I connected it to my HP PDA and used it to download email and news content. Juggling both devices and my non existent iPod meant something would be dropped sooner or later. In a rush at Gatwick airport I smashed my lovely PDA and blamed the phone. When would I get a single device that could provide all the software a modern women needed ?

2009 and now all those devices are merged and in a single device. I drop my iPhone all the time. It bounces, scratches but stays intact. Just. It still isn’t good enough. It doesn’t scale. Isn’t fit for purpose. Apple tells me I need an iPad and iMac. I need a TV and Radio and Games Console. In fact I need phone. As my iPhone doesn’t really make great phone calls.

At each stage I knew what I wanted and it wasn’t available. When it finally arrived it wasn’t good enough, I was by then ready for the next device. My imagination far out paces what can be delivered in the market place. Yet I do nothing about it. I wait and hope that the corporate machine will catch up. It doesn’t.

My iPhone Notes

Laura Behrens, analyst at Gartner once explained, that when new technology is introduced there is “tremendous excitement, followed by disillusionment.” We have probably only just going through the first wave of this experience with the recent iPhone 4 release. So what better time than now to review  the band wagon ?

Apple claimed to have sold over 1.7 million of its iPhone 4 in the first three days after launch (June 24 2010) and 3 million iPads in 80 days. According to Goldman Sachs the first 1 Million iPhone 3G was sold typical to larger GDP’s with UK 6th on the pecking order.

Korean Teenagers Prove a Point
Korean Teenagers Prove a Point

A spreadsheet of breakdown by various devices including iPhone and iPad was published in April 2010 by AdMob. The aggregated view is also a good starting point. Jack DeNeut took these numbers and conduced an analysis by population. He claims that Singapore came up well with over nine percent of the population using an iOS device and judging by this snap I took in South Korea 6 weeks ago I would concur.

And finally (for now) Comscore have done an analysis whereby they have broken down European usage of mobile by functionality and gender.  They also claim the iPhone Reality in Europe is Low Overall Penetration, Enormous Impact.