Tim Lloyd last month asked the question What Does a Digital Press Office Look Like ? What caught my attention was that the press office Lloyd pictures has a TV screen for displaying a social media dashboard. Which is exactly what we have in the office.
With the explosion of social media I have worked with a number of teams who are either located in the Marketing department (such as at Figleaves.com), or online teams who are either editorial (Sun Newspaper) or merchandising (Agent Provocateur) depending on the products they support. I am currently experiencing what it is like to work within a Communications and PR department. It is the first place I have worked, which has a wall mounted television displaying tweetdeck.
This new experience for me has reinforced Lloyd’s observation that monitoring or as Lloyd puts it “listening to the web” is very valuable. Reuters have just released a video on how they monitor breaking news stories. Again the emphasis is on gathering analysis and checking facts. To paraphrase @fionamclaren we like this because it is how we twitter junkies monitor news stories at home or in my case from my brother’s home wondering if I can get back through the rioting and looting.