My London 2012 for Bupa Digital

Today I was kindly invited by Bupa Digital to come talk about London 2012.

After a little Olympic recap we went on a journey around Mascots, Travel, Digital Security and Social Media some of the most hotly debated topics in the press.

When you have CNN asking if the Mascots were creepy, how do you focus on your job, to give them a voice digitally ? Or when the Daily Mail is convinced that a ‘perfect traffic storm’ will bring Olympic chaos, how do you create a digital campaign to ensure it doesn’t happen ? Borrowing from Matt at Berg we talked about understanding 21st Vertigo and how to focus on the task in hand.


We finished by debating the social media game produced by Jacob and then turned our attention to my favorite* marketing manager

*bbc spoof

Olympic and Paralympics Games Makers wins a Special IOIC Institute award

IOIC Institute award

The Games Makers were given an award by the IOIC Institute and I was bought a very nice three course lunch as a result.

‘The Games Makers deserve recognition alongside our Communicator of the Year because of the way they transmitted the spirit of the Games so successfully and consistently to the people who came,’ says IoIC chief executive Steve Doswell.
‘They epitomise what we have to say in internal communication about being ambassadors, brand advocates and putting in effort above and beyond the call of duty.


My products that made it to delivery included the Games Maker Sale (e-commerce solution selling left over uniforms) and recruiting the 2,000 Young Games Makers.

The key digital campaign predates my time at LOCOG. We attracted nearly 250,000 applications via the Kitsite CMS and the ATOS systems that managed the process of interviewing 100,000 people at selection centers across the UK and recruiting the final 70,000 Games Makers.

We are Lovies

The London 2012 New Media team, which I am privileged to be a member, were given Lovie status today. The International Academy of Digital Arts & Sciences awarded us;

Gold for best Sports Website London 2012 website
Silver for (my beloved) Mascots dressing up and web cam games
Shortlisted for Best Practice on the London 2012 website
Shortlisted – Social Game Tweet/Support Your Team

There were over 1,000 entries from 20 plus European countries. So their maths suggest that to make it to the Shortlist alone means we were in the top 15% of all work entered.

The Spectator Journey Planner for London 2012 – Open, Big and Evolving Data

London 2012 stated aim from the outset was to stage a ‘public transport’ Games. In the city that has the oldest underground network this was always going to be a challenge. As the press were keen to debate with one year to go.

Part of the challenge was to ensure that ticket holders knew where they were going and how long it would take. When I was assigned this project, as part of my Product Manager role at London Olympic and Paralympic Organising Committee (LOCOG), I randomly polled a few friends. Most knew that the Olympics Park was being built in Stratford East London but few had ever been.  Continue reading “The Spectator Journey Planner for London 2012 – Open, Big and Evolving Data”

Mountain Boarding – Lesson 4

Lesson four was rather amazing but my next session on the slopes went too fast and resulted in a crunched ankle.
We took lesson four at Haredown and just as my martial arts teaches me I decided to set some goals for our instructor Les. We had found that our first few lessons has been the same focusing on traversing the slopes with the toe and heel turns. I therefore wanted to know ;

  1. The Power Slide
  2. Rollers
  3. Haredown’s Blue Run

The Power Slide is the way one stops in Mountain Boarding we were shown it on our first few lessons. However we thought it was to stop by falling flat on your bottom. However learning to stand after the slide and even move to a switch stance is what we spent our time learning.

Next we focused on the Rollers. We were able to take them on slowly building up speed. Till I was able to do this;

The second hour of the class was focused on the top of the blue run at Haredown. Again building each roller up slowly. It was a real thrill to be able to do the run. It didn’t stick mind you and later when we were playing around on our own the conditions rather wet and warm I crashed like this;

Mountain Boarding ATBA International Series 2011 Round 2

The National Governing Body for Mountainboarding in the UK just held round 2 of it’s four part International Series. And awesome it was too.

By the time we arrived mid morning on 18th of June, The Edge entrance resembled a mini festival with most of the 80 participants having arrived the night before to camp onsite. Our friends from Haredown were in place and pointed us around camp.

The multi purpose site of The Edge is not deeply picturesque but is highly functional. Ideal for both border x and freestyle competition. It was designed by MBS Europe’s Ajay Watkins and is not stranger to hosting an event like this.

As The Edge is situated just outside Much Wenlock in Shropshire and due to my work with London 2012 Wenlock’s this became my must attend event of the summer. That’s right forget Ascot, Wimbledon or Glastonbury. Mountain Boarding International Series Round 2 is were it was at, this June.

The slalom run at The Edge is particularly steep. Walking down takes some effort. Out of the gate and there is a steep left bank, two massive rollers followed by a sharp right turn, steep descent down and a left turn into rollers so large that they would be more ideal for freestyling.

There are Juniors, Seniors, Masters and Pro categories as well as a ladies only category. 5 women entered the borderX ladies category and two heats were held. The first heat run was a messy affair with many of the riders falling at the first set of rollers. The first rider to pick herself up and get back on track had an advantage but eventually everyone finished.  Heat 2 for the ladies was a less stop start affair. The final for the ladies reverted with the ladies taking each other out in dramatic form. Emmeline Thrower took full advantage after her own wobble and raced to the finish for much deserved and enjoyed win.

One women entered the pro category. The inspirational Lisa McLernon, an integral part of the University of Plymouth‘s team. Lisa is easy to spot in her bright pink helmet.

The boys competition also had plenty of stacks and falls. Thankfully Paramedics and dedicated first aiders stepped in to sort out a slew of reporting injuries which included busted hip, broken arm, dislocated knee, split eye and concussion.
Scary, but don’t let that put you off. After all we are only half way through the season.